Marketing isn’t usually the first port of call for consulting firms, but in the current economic climate, it really should be.
With traditional business development opportunities drying up, you need a way to keep the conversation going, so that you can still take on potential opportunities now, and fill your pipeline for the future.
Whilst some consultancies might be inclined to scale back on their marketing activities in today’s economy, this is exactly when you need to ramp things up.
But how can you develop a proactive marketing strategy that continues to grow your consultancy’s business development pipeline during economic instability?
In this webinar, Nick Synnott, our Director, shows you exactly how to do this. Nick shares our tried and tested digital marketing framework which you can use to build your own marketing strategy. This is the same framework that we have used countless times with our consulting clients to help them build effective marketing strategies that generate ROI.
In this jam-packed hour, Nick explains:
➡️ How to define your niche and what makes your consultancy truly unique.
➡️ Why targeting ‘CxOs’ is killing your ROI, the importance of understanding your audience and how to market to them.
➡️ How to generate and amplify high-quality content using the digital marketing channels that are working for your competitors right now.
