What separates consultancies that tick along from those that thrive?

According to this episode’s guest, it’s all about one thing: profit on purpose.

In this episode, Nick sits down with Peter Czapp – Co-Founder of the Wow Company, The Consultancy Growth Network and the brains behind BenchPress, the consultancy benchmark report – to dig into the financial side of consulting that too many firms overlook. 

Peter shares the seven profitability levers that top-performing firms use to boost their margins, stand out in the market, and build businesses that are both sustainable and saleable. From smart pricing and niche positioning to real-time metrics and resource management, this episode is packed with takeaways you can put into action straight away.

We cover:

✅ Why only 37% of consultancies hit 50% gross margin, and how to make sure you’re one of them
✅ The power of positioning and why niche isn’t a dirty word
✅ Pricing strategies that reflect value, not just time
✅ How to build a culture that embraces profitability without killing your vibe
✅ The reporting metrics that actually matter and the one predictive stat Peter swears by
✅ Why real growth starts with intentionality

Whether you’re leading a consultancy, thinking about profitability, or just tired of vague advice and want practical tools, this one’s for you.

We hope you enjoy the show!

Download the latest BenchPress report: https://www.thewowcompany.com/benchpress
Connect with Peter: https://www.linkedin.com/in/peterczapp/