In many consultancies, marketing teams invest significant time and budget into creating impactful campaigns, but the sales results don’t follow. Why? Because too often, sales and marketing are working in silos.
In this webinar, Nick Synnott and Alex Lewis from Create Engage and Alan Morton and Ellen Price from SBR Consulting explore how consultancies can align their marketing and sales efforts to execute campaigns that actually drive revenue.
Whether you’re in marketing, sales, or leadership, this session will give you practical ideas, frameworks, and examples to improve campaign execution and ROI.
What you’ll learn:
✅ Why sales-marketing misalignment happens and how to fix it
✅ What great campaign execution looks like in your consultancy
✅ How to create joined-up goals, content, and follow-up plans
✅ Key steps you can implement right away to align your teams
Discover how to bridge the gap between strategy and sales, and finally turn marketing activity into commercial results.
