How To Create Highly Engaging Video Testimonials
When you’re trying to convince potential clients that you’re the right consultancy for them, few other marketing tactics are as effective as the testimonial. You could talk about your business, services, experience and expertise all day long. But the moment you capture a testimonial from a client, it lifts your credibility 10 fold. Testimonials are […]
Does Having A Podcast Really Deliver Return On Investment?
With many consultancies rapidly pivoting towards digital marketing, podcasts have gone from a niche marketing channel, that only a few industry leaders use, to something that is being more widely adopted by firms big and small. But as with all new channels and approaches, it can be daunting to take that first step. Particularly when […]
Webinars In 2021: Should You Stick Or Twist?
The first national lockdown prompted a rapid and noticeable shift in marketing priorities for consultancies like yours, with the focus for many turning to digital – in some cases for the first time. This change opened up a new world of opportunity for some firms and breathed new life into some of the lesser appreciated […]
If You Don’t Know Your Consultancy’s Target Clients, They Won’t Know You.
It’s simple. If you want to really make your marketing work for you then there’s one key action you need to do: define who your target clients are. It’s the key element of our Digital Marketing Framework and the area we spend the most time on when developing a marketing strategy with our clients. Because […]
How You Can Create More Content Quickly And Easily
A large part of digital marketing is the creation of content. You need regular, well written content in various formats that appeals to your target clients. The problem comes when you’re trying to create content alongside your 10 or 12-hour day. It’s at this point you’ll probably start to ask: how can I keep producing […]