There’s a war in the mid-market right now. PE capital allocation is shrinking, mega-funds are gobbling up your competitors, and management teams have more options than ever before when it comes to taking investment.

To stay at the front of the pack, you need to do something different, or you risk falling behind.

That’s where effective marketing comes in.

Your competitors are investing heavily in marketing right now and using it to help them stand out with both management teams and investors. Helping them to stay one step ahead of you and your fund.

In this webinar we’ll give you a window into how your competitors are doing it and share the benefits they’re seeing, to help you build the investment case in your own fund.

In this webinar, we’ll be joined by the Partner behind one fund’s fantastic marketing transformation, Lucie Mills from NorthEdge. In this jam-packed hour, she’ll share the journey they’ve been on, the benefits they’ve seen as a result, and give you her advice on how you can take your own fund’s marketing to the next level.

In this webinar, you’ll learn:

  • How NorthEdge have approached building their marketing and what you need to think about to get started.
  • The benefits that they’ve seen as a result and why they’ve made marketing a core part of their strategy.
  • And the practical advice on how to actually make it work day to day, straight from a busy PE Partner like yourself, who’s out doing deals as well as building the marketing for the fund.

Whether you’re looking at ways to help you stand out in the crowded market, or you’re looking for proof points to help you build your business case internally, then this is the webinar for you.

Don’t let your competitors take your space.

Sign up below to watch the recording of the webinar.