The break over the holidays gives many of us an opportunity to pause and reflect on our year, so with that in mind, we want to draw your attention to one key marketing area that often gets overlooked and taken for granted in the hustle and bustle of the day-to-day – language.
You might not always realise it, but the language you use can make or break your firm’s success. It influences your target clients, impacts your engagement, and positions you in the market.
1. Read: How Your Language Influences Your Marketing Strategy – READ NOW
The words we choose are a key component of our marketing efforts. It’s not just a form of communication – it’s our chance to leave a lasting impression on those target clients.
All too often, we come across consultancies that have great ideas, but fall down when it comes to language and messaging. And this can seriously impact the potential of your campaigns.
If you’d like to start thinking more deeply about the role that language plays in your marketing strategy, this blog teaches the power of consumer linguistics to get you on the right track.
2. Read: Creativity Is Marketers’ Last Legal Unfair Advantage – And I Don’t Mean Advertising – READ NOW
We’re really glad that the narrative on making marketing more human is taking off. We’re seeing the best and brightest marketers not only using logic and data, but also harnessing creativity and storytelling to build brands for the long term.
With the right approach, this is something that you can achieve for your consultancy too. You just need a bit of imagination!
This piece from Marketing Week offers some great insights into creativity in marketing, and features some key starting points for driving value.
3. Read: ChatGPT Has Unleashed Conversational AI but It Is Risky for Businesses Without Custom Language Training – READ NOW
Ok, so we know we’re sharing another article about AI. But instead of drumming up yet more hype, this article serves as a cautionary tale.
A lot of consultancies have quickly jumped on board with the likes of ChatGPT, but commentators are questioning whether firms have been too hasty in their approach. As ChatGPT is a kind of generative AI built on a Large Language Model, it can present issues with serious consequences if used for client engagement without custom language training, as it opens the door to misinformation.
This fascinating article from MyCustomer digs down into this issue in more detail.
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