Be honest – how are you feeling about 2024?

While some of our clients are ready to embrace the new year, others are approaching 2024 with a bit more trepidation. There are lots of challenges right now, but it’s really important to remind yourself of the wealth of opportunities too!

This is where planning comes into a league of its own. By taking the time to create the right strategies and structures with your teams, you’re in the best position possible to smash your goals.

So if you’re excited to get moving, we’ve got some great resources waiting in the wings.

1. Read: How Can CMOs Find Common Ground With CFOs for B2B Brand Building In 2024? READ NOW

Investment in B2B marketing doesn’t come without its obstacles – especially when there’s a mismatch of opinion between CMOs and CFOs.

According to marketing agency Transmission, many CMOs feel that brand marketing should be given a higher level of importance as the economy continues to bite. However, only 26% of CFOs agree with this.

You can take a closer look at this issue in this insightful article by The Drum, which examines what this means for brand building in 2024 and beyond.

Obviously, we’re biased, but we think that when marketing is properly aligned to your business objectives, it should be given high priority, as it’s often the difference between an empty pipeline, and a full one.

2. Read: B2B Marketing Trends – Winning Strategies In The Coming Years READ NOW

Finally, a marketing trends article that isn’t just about AI!

We’ve recently noticed that consultancies with agile marketing plans that help them adapt to uncertainties and change, all while utilising those evergreen marketing best practices, are the ones who are really making it work at the moment. We know this can be a bit of a challenge, to say the least.

This handy article from Forbes gets you acquainted with the best marketing strategies and trends that will keep your consultancy moving forward, with a focus on avatars and changing client needs. Let us know what you think!

3. Listen: Climb in Consulting Episode 138 LISTEN NOW

If you want to get some advice on agile plans from the best in the business, we fully recommend tuning into our latest episode of Climb in Consulting.

In this edition, Assad Ahmed, Founder and CEO of Phase 3, joins Nick for an in-depth discussion on the importance of planning. He shares his top tips for driving value in tough times, and why he’s embracing the power of a 90-day plan.

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