Have you ever felt overwhelmed by new technology?

If you’ve answered yes, you’re not alone.

The pace at which technology is developed has reached an all-time speed. There are constant changes, and as soon as you’ve got your head around the latest tools that can enhance your marketing, a new shiny toy explodes onto the market out of nowhere!

So rather than share information on flash-in-the-pan fads that won’t serve your consultancy any purpose, we want to bring you up to speed with the latest developments in three key areas; AI, Google updates and social media.

Here are our top picks for the week.

1. Read: 15 Ways AI Helps Comms Teams Improve Their Marketing Efforts READ NOW

Has your firm experimented with AI yet?

Consultancies that are leveraging this technology in the right way (i.e. by using it to enhance processes rather than replace humans) are saving both time and money. And there are a few ways you can go about this.

This handy article from the Forbes Communication Council lays out the best ways you can boost your marketing efforts with AI. There are tips on optimisation, message testing, and a whole lot more.

2. Read: ‘There Is Movement Now’: Advertisers Cautiously Step Into Google Chrome’s Cookieless Era With the Privacy Sandbox READ NOW

Google’s crackdown on third-party cookies in Chrome is underway.

Known as ‘Privacy Sandbox’, this initiative is designed to prevent improper tracking while continuing to allow ad targeting within Google’s Chrome browser. But unsurprisingly, the ad industry has plenty of scepticism (and confusion!) about how things are going to work.

This think piece from Digiday takes a closer look at what this rollout means for performance and brand advertisers, and why they shouldn’t shy away from these heavy-duty changes.

This might not impact consultants immediately but the long term effects of this will definitely be felt, and we’re keeping a close eye on it!

3. Read: Brands Spent $930BN on Social Media Advertising Since 2017Read Now

How much do you think your consultancy has spent on social media advertising over the years?

Social media is the second-largest market in the digital advertising space, so it’s no huge surprise that the industry has gone from strength to strength. In fact, brands and companies have spent $207bn on social media ads in the last year alone!

This article from Marketing Tech dives into the latest stats and data on social media advertising, and what this means for the industry in 2024 and beyond.

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