Consistent branding might not be the first thing on your priority list, but it could hold the key to the success of your marketing.
When done well, branding gives your consultancy a clear, unique identity, which captures your values, culture and reputation.
So if you want to maximise your marketing effectiveness through great brand consistency, We’ve got some essential reading waiting in the wings.
1. Read: The Strength of B2B is in the Brand – READ NOW
Marketing for consultancies can often be portrayed as being more ‘rational’ than others. But there’s a lot more at stake for your target clients when deciding whether to work with one consultancy or another. This is where bringing your firm to life through your brand can make all the difference.
You can learn about this in more detail in this comprehensive article by IE University, which deep dives into the five myths about branding that are holding businesses back.
2. Why Branding Matters in B2B Marketing – READ NOW
If you’re still on the fence about the importance of a consistent brand as part of your marketing strategy, this is the blog for you!
Instead of getting caught up in old clichés that suggest the only thing that matters is price, it’s a good idea to think about the process more deeply. Your target clients are still people, and people are emotional. And, as research shows, emotions impact decision-making.
This article taps into why emotion is important when building your brand, and takes a closer look at the ways this can be used to build trust with target clients.
3. Read: The 5 Ws of Developing Comprehensive Brand Guidelines – READ NOW
Brand guidelines are essential for consultancies looking to build recognition and trust. The more you establish how you want to appear to your target clients, the better you will become at attracting and retaining the right buyers.
Get acquainted with the who, what, where, when and why surrounding brand guidelines in this handy article, which tells you everything you need to know about making your brand stand out from the crowd.
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