As we fly through September (where has the time gone already?) our clients are zeroing in on those key areas that help them pack a punch with their marketing – for the rest of 2023 and beyond.
So if you want to do the same, we’ve got some insightful listens and reads that will get you moving.
Here are our top picks for the week:
1. Listen: Episode 130, Riding the NextWave – From Startup to the UK’s Fastest Growing Consultancy, with Tony Clark – READ NOW
Looking for top-tier marketing advice from the UK’s fastest-growing consultancy?
You should listen to the latest episode of Climb in Consulting!
Nick sits down with Tony Clark, Founder of NextWave, who has scaled multiple consultancies after spending nine years at Accenture. Despite starting NextWave just before the pandemic hit, Tony has helped the business achieve an annual growth rate of almost 200% – making it the 13th fastest-growing business in the UK!
This episode explores Tony’s successes, with a focus on his best business decisions so far. If you’re thinking of making the leap from Big 4 to boutique or planning to start up your own firm, then you won’t want to miss this episode!
2. Read: What Can You Accomplish With B2B Video Advertising? – READ NOW
As you scroll through LinkedIn, how often do you stop to watch a video?
HubSpot’s recent research found that 68% of marketers say video content highlighting their products and services generates the biggest ROI, so it’s definitely a worthy investment. And B2B marketing leaders say it’s going to be a top priority, second only to in-person events next year. Driving high engagement, video content offers huge potential to hit your objectives across the funnel.
Whether you’re aiming to grow brand awareness, build relationships or generate leads (or all three!), this article from LinkedIn takes you through the key outcomes you can achieve with video content, along with some tips on measuring your success.
3. Read: 12 Types of Content Marketing to Leverage for Success in 2023 – READ NOW
If you’re looking to reach more audience segments, more often, in more places, then this is the article for you.
Taking you through the most effective content types, that will strike a chord with prospective clients, this handy guide will show you how to diversify your content. This will help you tap into new audience segments and build momentum towards your goals.
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