It is well known that having a strong marketing strategy, although often overlooked, could be the key to unlocking huge potential for your consultancy. Ignore it at your peril!

When created with care, a marketing strategy builds visibility and recognition with your target audience, delivering high-quality campaigns that your competitors will be envious of.

So settle in, grab yourself a hot drink, and dive into a selection of sources hand-picked by us, that will help you take your marketing to the next level.

1. Watch: Why Your Marketing Isn’t Working and What To Do About It – WATCH ON DEMAND NOW

How can you make sure that your marketing is going to deliver the results you want? 

With budgets being squeezed harder than ever and your new business pipeline a little emptier than you’d like, getting a return on investment from your marketing is more critical than ever.

In our latest webinar our Director, Nick, revealed the five reasons why you’re not getting the ROI you want from your marketing and what you can do to change it.

If you missed out, don’t worry, you can now catch it on demand.

2. Read: LinkedIn Unveils AI-Powered Tool That Can Create Optimised Ads in Minutes – READ NOW

As AI continues to grow its reign, LinkedIn is now rolling out a brand-new AI feature called Accelerate, which helps users create ad campaigns in five minutes flat.

This feature not only helps streamline the creation process in Campaign Manager, but also delivers data-driven insights for users looking to improve their ads for target audiences. 

As you explore the possibilities of LinkedIn’s newest tool, remember that even with this exciting AI feature, crafting standout ads still demands thought and insight in order to truly shine in the competitive landscape.

If you want to get acquainted with all the ins and outs of this update, be sure to take a look at this Search Engine Land article, which is on hand with all the info on getting started. I don’t know about you, but I’m intrigued to see what this new AI feature could bring to LinkedIn advertising!

3. Read: Why Brand Assets Are So Important in B2B Marketing – READ NOW

When was the last time you considered the impact of your brand assets?

Brand assets are easily recognisable elements that help you identify a specific brand. For example, the minimal design of Apple products makes them instantly familiar, just like Amazon’s distinctive packaging.

While B2C companies are skilled at using these assets, B2B organisations are lagging behind. In fact, LinkedIn’s B2B Institute found that most B2B companies have zero brand assets, which means they’re missing out on huge returns.

This Adweek article will help you create impactful brand assets, and guide you through the best practices you should be abiding by. Oh, and you should avoid using the colour blue!

I hope this gives you everything you need to start thinking about how to make the most of your ads and brand assets.

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