As we look out the window and see more people with raincoats and umbrellas, it can only mean the inevitable shift into the colder months. Autumn is a great time for reflection, and we’ve been reflecting on one particular thing that always stays the same: good content is crucial for marketing.

Valuable, relevant and consistent content plays a huge role in positioning your consultancy as the top choice for your target audience. But what counts as engaging content? How often do you need to produce it? How can you get it seen by the right people? 

The articles in this week’s insights will help you unleash the power of your content ⬇

1. Read: 10 Business Benefits of Content Marketing READ NOW

Strategic content marketing packs a powerful punch, from establishing industry authority and increasing brand awareness to forging relationships and, ultimately, increasing your bottom line.

With many long-term benefits that make content marketing worth your time, effort and investment, this article reveals how you can start reaping the benefits today.

I use this approach with my clients, and if you get it right, you’ll not only see an increase in an engaged and retained audience, but you’ll also be able to build your client pipeline along the way. It’s a win-win situation!

2. Read: The Power of Pillar ContentREAD NOW

So, we’ve identified the need for excellent content, but consistently coming up with that content is typically where consulting firms like yours run into difficulty. 

Whilst I believe that blogs have their place, pillar content is where you can really get into the nitty-gritty of what your customers actually care about, and become the solution that they turn to.

This article delves into what pillar content is, how to use it as a foundation for your digital marketing, how it reduces content creation workload, and, most importantly, how to ensure it achieves high ROI.

3. Read: Mastering the LinkedIn Algorithm: A Guide to Amplifying Your Content READ NOW

You’ve got some great content, so now the challenge comes to get it in front of your prospective clients. 

It’s no secret that LinkedIn provides the perfect platform for professionals to connect, collaborate and share expertise, so how can you ensure your content stands out amidst your competition?

This article delves into the ins and outs of the LinkedIn algorithm and how to use it to your advantage to achieve maximum visibility for your posts.

This is a roundup from our newsletter, if you’d like to receive weekly insights you can sign up here.